Writing great blogs is one thing. But making sure you rank in search engines and get read is another. This is why crafting a seductive headline is very important.
Headlines or titles can make or break your blog post. They tell your readers in as few words as possible, why they should read it or scroll away from it. Moreover, your blog headlines represent in search engines, in your social media posts, and emails.
Yet many blog writers don’t give as much attention on titles as they do on the content body. They either proceed with a working title or come up with a blah headline only as an afterthought.
Creating a catchy headline shouldn’t be such a chore. In this blog, we’ll let you in some trade secrets on how to craft awesome titles that readers will find hard to resist.
1. Be clear and specific.
Readers want to know what they should expect from your blog, so be specific with your title. If it’s a list of tips, mention it in your headline. If you’re including other forms of media, such as a video or an infographic, also indicate so.
Tip: Put additional information in brackets. For example:
- 10 Must-Haves for an Effective Social Media Campaign [Infographic]
- Live Videos to Surpass Other Forms of Media on Facebook [New Report]
According to a study by Hubspot, headlines with bracketed information are performing almost 40% better than headlines without brackets. It’s all about setting clear expectations for your readers. These titles will inform readers exactly what they’re getting themselves into before clicking on your blog.
2. Use numbers
Numbers make your blog titles more specific. Using numbers will also set a clear expectation for your readers and they will have an idea how long it would take for them to read through your blog. Here are some tips on how you can use numbers in your blog posts:
- When listing steps to follow (e.g. 10 Steps in Creating High-Converting Call-to-Actions)
- When sharing a list of ideas or tips (e.g. 8 Instagram Marketing Tips to Grow Your Brand)
- When providing a statistic (e.g. 56% of Consumer Traffic Are Now Coming From Mobile)
Keep it short and simple.
Truth is, there is no ideal length for a blog title. This would greatly depend on the goal of your blog post. But if you want to rank high up on Google search, try to keep your headlines under 70 characters so it doesn’t get cut off in the search engine results page (SERP).
According to a study by Outbrain, blog titles with eight words had a clickthrough rate of 21% higher than the average title. But we recommend that you run a few tests yourself to determine which headline length would work best for you.
Include attractive adjectives or adverbs
Think of your title as your blog’s sales pitch; you need to sell it in some way. This means you have to use powerful words that would grab your readers’ attention. Here are some words you can use:
If you want to tell them something they probably don’t know about:
- ___ Won’t Tell You About
If you want to promise them something they can do easily:
If you want to show authority:
If you want to share a comprehensive resource:
If you want to inspire intrigue:
If you want to warn your readers:
- Red flags
Optimise your titles
Surely, you also need to optimise your headlines for both search and social. Focus on keywords that you know your readers are already searching for and find out the search volume of each (try Ubersuggest). Once you’ve decided on a keyword to use, place it strategically as close as possible at the beginning of your title to grab attention.
When optimising for social, be aware of the content title lengths required by each social networking site. According to Hubspot, headlines between 8 and 12 words on average get the most shares on Twitter, while headlines with either 12 or 14 words receive the most Facebook likes.
Find out how others do it.
Check the blogs of your competitors and the influencers that you follow. How do they write their titles? Get some inspiration from this and use this when crafting your own headlines. Is that even legal? Relax—don’t copy word for word! Take a title you want and add your own voice and spin on it. Come up with your own title-writing formula and follow these as you work on your blog headlines. Spend a few minutes to tweak your titles to make them more enticing to your readers.
What are the processes you follow when crafting blog headlines? Which strategies work for you best? Share us your thoughts!