Writing a blog is just half the battle. The next challenge (and probably the toughest) is getting people to read your blog.
You might be noticing that your blog views come in trickles or are not coming at all, and you know you’ve created a long-form content that rocks—complete with a compelling image. But why is your blog not getting read?
If you think no one’s reading your blog or if you have a relatively small-sized audience base that you want to grow, you can find a few helpful tips in here.
Is it worth sharing?
If you have at least once clicked on and shared content from websites like Bored Panda, BuzzFeed or Huffington Post, you might have an idea what makes a post viral. People are bombarded by content daily, which means you are competing against big brands and popular websites for people’s attention. Now’s the time to browse our own blogs and see if there’s anything in there that could ‘cut it.’
Another thing that could make your content shareable is if your readers find it useful. Being useful to your readers is really a matter of knowing what issues they are facing right now and how your content could fix their situation. You can also expand your blogs and include important statistics. You can also create an infographic and provide freebies like checklists, worksheets and e-books.
But the truth is, it gets harder and harder to stand out in an increasingly noisy world. So the next question is very important.
Are you sharing it?
Blogging is not a ‘build and they will come’ strategy. You can’t just publish a blog post (no matter how awesome it is) and expect readers to come. You need to reach out, and one of the most effective ways to do so is through social media channels. And it’s not enough to create social media profiles and wait for followers. You need to be active and engaged with your followers while sharing your blog posts. Facebook, Twitter, Instagram and other social media channels allow you to meet your readers (and potential readers) and start creating connections and conversations. Once you have established a connection with them, you can start driving them to your blog.
And while you’re at it, don’t be a snob and share other people’s stuff as well. It’s about reaching out to people and offering helpful content. If you think it’s social media is overwhelming, here’s a list of free social media tools that can help you share your awesome content.
Do you have a distinct voice?
Many successful blogs have nailed their voice. People love them because no one looks like them online and no one sounds like them. One of the best ways to write amazing blogs is to express your brand voice and tone through them. Your voice conveys the personality of your brand expressed through your website, blogs, social media posts, ads, basically all types of content.
If you haven’t found your voice yet or still in the process of developing it, this competition-beating brand voice strategy might be helpful to you.
Are you consistent?
Do you write and publish one great blog post and then disappear for three weeks? Being inconsistent with your blogging efforts is one of the reasons your blogs are not getting read. Your audience will eventually forget about you before you even get the chance to form a good connection with them. They will lose interest and move on to the next blog.
If you are struggling to get that one blog post done, here are some strategies that could help you complete your blogs with ease and maintain a consistent flow of content.
Does your website look good?
Yep, design matters too. It’s difficult to grow your audience if your website looks visually unappealing and just plain confusing. People will love your blogs if they are professionally designed. This also goes with the use of engaging images in your posts. Make sure that the images you use are of great quality. We have a list of websites where you can source free quality images.
A mobile responsive design can also go a long way. We still see many websites that have great content but are not mobile friendly. Studies show that 75% of Internet usage in 2017 are coming from mobile devices. Also, according to Google, 40% of people search on a smartphone in a day to find answers to their queries.
This is not an exhaustive list but rather some of the strategies that have made significant impact on our blog and our clients.’ Do you have other strategies you can share with us?