In an era when virtually anyone can easily create a website, seems unlikely to still want to hire a web designer, right?
There’s no shortage of tools that will allow you to D.I.Y. your own small business website. But any business who wishes to be competitive online would need a sleek, smart, functional, professional-looking website, which is essentially what professional web designers do (ahem!)
Web designers know which designs can make your business look more attractive and usable to online customers, they have the know-how in the latest UX design trends, and most of all, they have a great understanding of what you need to make money out of your website (i.e. effective digital marketing).
How to choose a web designer
A web designer is different from a web developer. A web designer creates the look and feel of your website, which includes branding elements like logo and colour schemes, web page layouts and mockups (images of what the actual site will look like). The web developer uses the design to program and code a functional website.
So here’s the challenging part: finding the right designer who will make you a gorgeous website from scratch. Here are some points you need to consider when choosing a web designer:
- Review the designer’s style
Take a moment to browse the web designer’s portfolio and take note of the logos, choices of colours and layout. Also, pay attention to the website’s functionality. Are they easy to navigate? Does his/her style somehow echo what you want for your own website?
2. How much does it cost?
Of course, we all want to get more bang for the buck. But the cost of a designer’s services will largely depend on the scope of work. It helps to have a clear idea of what type of website you want to achieve (perhaps make a simple outline) to get a workable quote.
3. What do other clients have to say?
Client testimonials are a great way to get to know a designer’s capabilities. Were they able to help achieve their client’s goals? Were they able to come up with a great solution for the client’s problem?
4. Services offered and ongoing support
Browse your web designer’s services list and make sure they have all the things you need apart from website creation, such as logo design, website copywriting or website hosting.
A website is not a one-time cost. It needs to be updated regularly, which means you may have to pay for maintenance costs. Not all web design firms offer maintenance services. If your web designer does, make sure you know what type of support services they offer.
5. Are they available when I need them?
This is a common dilemma among website owners. They wanted to scrimp on costs so much that they decided to contract someone they met online to do their website. And when something goes wrong, they just can’t seem to get in touch with the designer. So it’s important to find someone who wants to be long-term partners with you and would be there for you anytime you may need their help.
6. Find someone you get along with
Lastly, go for someone you like. This, I believe, is the most important of all points mentioned here. Seriously, no matter how many likes they’ve got on Facebook and how many great reviews they have on Google, if you don’t hit it off, it just won’t work. Working with a web designer you like spurs dynamic interaction and encourage a positive exchange of ideas.
Do yourself a favour and find an awesome web designer. After all, a website is an important business asset and you want to entrust it to someone with the right skills and experience.
How’s your experience working with a web designer? We’d love to know!