Do I really need a website when I can just use Facebook to promote my business?
It seems reasonable to completely skip the process of building a website and just rely on social media for online presence at no cost at all.
As of February 2017, there are over 65 million small business pages on Facebook. This is not surprising. Any small business can create a business page for free and easily connect with millions of potential customers on the platform.
But is it really enough?
Facebook – a website = Nay!
Don’t get us wrong. We love Facebook and we think it’s a highly effective platform to build interest among customers. However, Facebook and other social media networks have their limitations. If you are relying on social media alone, then it’s not going to be enough. Here’s why:
1.Facebook isn’t yours.
This means Facebook can do anything to your page and there’s nothing you can do about it. Facebook will constantly implement changes in layout, features, functionality and rules to suit its own objectives. As a user, you have absolutely no choice but to go with it, even if the new algorithms can affect your business page.
Likewise, you don’t get to have a say on what your business page should look like. Yes, you can upload your logo and cover photo. You can tweak the tabs to show off your services, display your products in the shop, and post branded content that shows your unique voice in them. But it’s still the same generic blue-and-white Facebook page and it won’t give the ultimate brand experience that a website can do for you.
2. Facebook ‘likes’ can only do so much
No doubt, Facebook and other social media sites for that matter are an excellent way to connect with your customer base. But this is only as long as they want to connect, engage, and communicate with you. So you finally got someone to like your page? That’s awesome—but only in the short term.
Notice that when you post a “Like my page and get a free ice cream cone on us” promo, there’s a deluge of likes and comments coming your way. But after the promo, suddenly everyone is quiet. Your audience will grow tired of seeing your posts, won’t engage with you and stop visiting your page. At this point, Facebook will stop showing your page to these people’s News Feed. So you are left with no choice but to pay for advertising and promotion to engage your customers. Facebook ‘likes’ are nice but they don’t offer real conversions.
3. Facebook doesn’t guarantee business legitimacy
We live in a digital world, which means customers now expect you to have a website just as they used to expect you to have a physical store or office. Having only a Facebook page and no website will raise questions among potential customers. Is the business legal? Are they tech nubes? If they don’t have enough budget to build a website, how can they provide me with the services I need?
4. Facebook doesn’t completely show who you are as a business
The posts, pictures, videos and other content you share on social media provide valuable information to your customers. But often, they want to learn more about you—who you are and what your business is about. The limited space on your Facebook page may not be enough for this. Having a dedicated website will allow you to showcase your brand and provide all the information your customers are be looking for.
5. Facebook gives you limited SEO control
True, a Facebook page or other social media pages can help enhance your search engine visibility. But unlike a website, Facebook doesn’t allow you to customise your keywords according to what your potential customers may be searching for.
Facebook + a website = Yay!
Your website is your digital hub. Your Facebook page is your marketing tool. Have them both and you get a winning digital marketing strategy.
Use your Facebook page to drive traffic going to your website and reach out to new potential customers. Let it feed your website with people to grow your email list so you can connect and communicate with them on your own terms (not as dictated by Facebook’s rule). Using your website, guide them through the wealth of information that will most likely present a solution to their problem and convert them into a new client.
Sounds like a plan, yes? Let’s take your online presence to the next level by creating the small business website of your dreams. Talk to us now!