It’s almost 2018! Have you thought of any bad habits you want to get rid of? Perhaps starting with your website’s content is a good idea!
Web content – do I really have to make it good?
You’ve worked so hard to put up a fabulous website. It’s simply unforgiving to populate it with ugly content, right? A stunning website design complemented by compelling content will convert a passer-by into an enthusiastic customer.
If that still doesn’t convince you, think about search engines. One thing we’re sure of this 2018 is that Google will continue to keep us on our toes with changes in guidelines and search algorithms.
With that being said, here are some of the things that make your website content look terrible and should be left behind in 2017.
1. Blah headlines
Your headlines are the first thing your readers will see (and hopefully not the last!) So make it as compelling as your entire copy. Your headline should already sum up what your article is all about and tell your readers what they will benefit from it.
2. Blogs that are not updated
Sadly enough, so many blogs are planned and started but have never seen the light of day. If you’ve been inconsistent in your blogging efforts or haven’t even gotten around to starting with it, then you might be missing out on traffic opportunities, social media connections or the chance to rank on search results.
3. Content that is not relevant
Content is relevant if it appeals to your audience’s interest, personality and demographic. Readers will instantly click on it or even share it with people they know can benefit from your content. Take time to evaluate your content and see if it’s something that may attract them.
4. Confusing structure
Your blog should have a consistent flow that your readers will find easy and enjoyable to read. Break up huge chunks of text and keep each paragraph under four to five lines. Use H2 and H3 tags to create different segments.
5. Duplicate content
Duplicate content is content that shows up in more than one place across the Internet. This becomes a problem in Google search; search engines can’t decide which content version to rank based on a particular search query. As search engines won’t show multiple versions of the same content, they’ll be forced to pick one that is likely the best result. More about duplicate content here.
6. Grammar mistakes
Sounds too easy. But anyone can mix up words like “your” and “you’re” or “they’re” and “there” or put a “this” when it’s supposed to be “these” or even misuse apostrophes like “it’s” against “its.” Before publishing your content, have another set of eyes proofread your content or install a grammar checker like Grammarly.
7. Too long or too short
Google requires a minimum of 300 words to index your content. If you are a good writer, you can stretch it to 1,000 words. But if you are pressed for time and would really need to just get this blog out, around 700 to 800 words will do.
8. Font too small
You don’t want your readers to be squinting at their computer screens. Keep font sizes from at least 10-point to 12-point.
9. Not optimised for mobile
About 40% of people use their smartphones to access search engines in a day. If your website and online content are not optimised for mobile, then you fail to capture a significant portion of the mobile-using population.
10. Too many technical terms
Don’t overuse jargons (and no, it’s not going to impress!) It’s easy to forget that your readers may not have the same in-depth knowledge about your industry. Always write in plain, understandable language that a layperson will understand.
11. Too many hyperlinks
Yes, links can help boost SEO but don’t get too carried away. Overlinking can make your content look spammy. Likewise, inserting loads of links into your text will just turn your readers off.
12. Keyword stuffing
Keywords are an important element in SEO. But mentioning your keywords excessively throughout your content is considered bad SEO practice. Plus, it can even get you penalised!
13. Unattractive Call-to-Actions
If the purpose of a particular content is to push your readers to download your free ebook, then your call-to-action should be strong and suggestive enough to convince them to do so. You can use a “Buy Now” or a “Learn More” or be more creative with “Give me my ebook” or “Send me my copy.”
Do you know other things that uglify your website’s content? Share us in the comments below!