So you’ve just launched your new website and you’re eager to fill it with more content so you can start ranking in search results. If you’re serious about creating great content, then a blog should be on top of your list.
In this blog, we’ll show you how to get started with your new blog and begin attracting visitors.
Blogging: Is it really necessary?
It’s pretty hard work but don’t worry. We know that blogging involves so much time and effort. But the key to successful blogging is consistency. It helps to know the why’s before going right ahead with our guide.
- Blogging is a great way to showcase your expertise and show that you are an authority in your niche
- You can use your blog to communicate your values as an organisation
- Share news about new products and services
- Humanise your business by communicating to your readers as a person (and not as a faceless business) and share real advice and real insights.
- Rank higher in Google search results
Once you have your WordPress website fully set up, you can proceed with starting with your blog. Here are some of the things you need to consider.
Purpose of your blog
What can your blog do for your business? What added benefit will it bring to you? You have to identify your goals and let them guide you through the content creation process.
- Is it for building website traffic?
- Are you using your blog to generate leads?
- Are you monetising your blog?
- Will it promote your products/services?
Who are you creating content for? Who will read your blog and what type of knowledge can you share with them?
You have to be clear about this because every piece of content you create will be written with your audience in mind. Your audience can be your target customers or you can also humanise your target market and create a buyer persona. Identify the following:
- Who is your audience and what does he/she do?
- What are their profiles?
- What are their most common issues and concerns?
Type of content
One of the biggest misconceptions business owners have about blogging is that it always requires a certain level of writing expertise. While several blogs are in text format, you can still explore other content types like videos, photos and infographics for instance. In fact, videos are among the most consumed types of content nowadays.
If you’re looking for some variety in your blog posts, here are different types of content that can help you attract more audience and get you fresh traffic.
What to talk about
For your blog, you need to come up with key topics that are related to your industry, your audience and your community. It’s important to establish your topics first so you can make better decisions when it comes to the content that you’re going to produce and focus on. This will help you establish a community around your blog and increase your influence in your niche. This will also help you attract a wider audience and boost your presence in search engines.
How frequently are you going to post
Like we said earlier, consistency is very important when it comes to blogging. We’re not asking you to post a blog every day. Try to do too much and you only end up getting burned out and hating the blogging experience more. Post too infrequently and you risk being forgotten by your readers and lose the chance of building an audience.
A good start is to post a blog at least once a week for the first few months. Create a blog editorial calendar, outline your topics and set hard deadlines for when you want your posts to go live. If you’re serious about staying active in your niche, you have to let your audience know that you’re here to stay.
Find ways to make your blog fit into your other marketing efforts. If you stick to this momentum, you’ll have four valuable pieces of content each month, and you can use these to fuel your digital marketing campaigns. You can reuse your blogs and turn them into ebooks you can give out in exchange for leads, information you can use in your email newsletters to clients, and tips and insights you can post on Facebook, Instagram or Twitter. This will not only save you a huge amount of time in your online marketing efforts but it will also get your content in front of a bigger audience.
Don’t worry, we all have to start somewhere! Just doing the following steps will take a lot of stress out of starting with your blog.
If you’ve done this but still struggling with building your blog, talk to us and we’ll arrange a blog writing service customised for your business.