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Launching A Small Business Website – What To Do Next?

Congratulations! Your shiny new website is finally up and running.

But don’t put your feet up yet. Your job is not quite done. Far from it, actually.

Launching a website is a big enough feat. From the planning stages down to execution, you’ve undergone months of tedious work and made significant financial investments to build your website. But the truth is, your website should constantly evolve to meet your customer’s shifting preferences, search engine’s changing parameters and other factors.

As soon as the dust has settled, it’s time to work on these areas to make sure your website is growing with your business.

Maintenance

Your WordPress website won’t work flawlessly forever. Websites break, and most of the time because they’re out-of-date, or some plugins stopped working, or worst, it’s been victimised by cyber attacks. One thing you should never skimp on is website maintenance. Even if you’re starting out small, a website maintenance plan is a non-negotiable. With more businesses competing for the digital space and cyber thugs spreading malware across the web, websites big and small now need the extra TLC.

Typical maintenance plans include:

  •        Updates
  •        Security check
  •        Backups
  •        Site speed
  •        Malware scanning
  •        Database optimisation

We recommend having a basic website maintenance plan in place as soon as your website is launched. This blog will help you understand what a basic website maintenance plan involves.

SEO

If you’re writing the content for your new website, give some thought on the keywords you want to target. We recommend sitting down with your team and reviewing your business’ USP. These guide questions can help you come up with your first batch of keywords: What’s the business about? Who are your target customers? What makes your product/service stand out from competitors?

For WordPress websites, doing basic search engine optimisation should be easier. You can start by reviewing your page titles, URLs, images, headers and your body copy to make sure that they contain your targeted keywords. We suggest installing the Yoast plugin (if you haven’t yet). This will help you plan out your keywords easily throughout your website.

Other SEO stuff to consider are site speed, blogs and inbound links. To help you get into the groove, here are simple and no-cost SEO strategies you can start as soon as you launch your website. This way, you can begin producing high ranking content and improve your Google rankings before you can fully afford the fancier machines.

Blogging

You may think that writing blogs is a time-consuming activity and you’d rather spend the time on more important aspects of your business. But blogs are a component of all new websites, especially since you need to drive traffic to your new website and you are trying to rank in search engines results pages. Google, for instance, indexes your website regularly for fresh, new content. If nothing seems to change, search engines start checking your site less frequently and then eventually forget about you.

Not everyone who visits your site is ready to buy. Some may just be scouting for information or researching about your business. So a blog is also a great way to start a conversation with prospective customers to help them learn more about you and your business until they’re finally ready to level-up their relationship with you.

Social

Once you’ve created that super awesome content, you need to find ways to spread it and gain traffic to your new website. One of the best places to get traffic from is social media. It may sound like an easy enough task but social media marketing actually involves careful planning, creativity, resourcefulness and a great deal of analytics. You need to create a solid gameplan for engaging your customers and attracting new audience. It could be a strategic long-term plan or just a small-scale, day-to-day calendar of social media content. But the key is to plan out your campaigns and manage your social media accounts efficiently. This blog shares some strategies on how to get traffic from your social media campaigns.

Analytics

Once you have an effective content creation and social media strategy in place, you would need to know how much traffic your website is getting, which pages and posts are being read, and where your traffic is coming from. Google Analytics—now that’s a scary word, right? But really, once you get the hang of it, Google Analytics can be a bit of a no-brainer. Google Analytics is a powerful tool that tracks and provides reports on everything you need to know about your website traffic. Here are some things that make Google Analytics an absolute champion:

  •        It’s free (standard version)
  •        It breaks through huge amounts of data in no time
  •        It is simple and clutter-free
  •        It allows website owners to make informed decisions about their business

We recommend starting with basic customer reports first to find out whether or not you’re gaining traffic and to determine the effectiveness of your customer targeting strategies. This blog can help you start creating customer reports on Google Analytics.

The truth is that you’re most likely to spend more time maintaining and managing your online presence than developing or building it. So it’s best to get into the habit of working through each of the steps mentioned above on a weekly basis.