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Is Your Blog Search Engine Optimised?

If you have started with your blog and making good progress with it, then that’s awesome! But surprise, surprise! The work doesn’t stop there. You have to work on optimising your blogs for search engines to make them visible to people who are typing in keywords that are related to your products or services.

Google’s constant algorithm updates sure don’t make it easy. Especially since today, the search engine giant emphasises relevancy and intent when it comes to SEO. So how do we rank our blogs in search engines and what are the new ways to do so?

We’ve compiled some proven SEO tactics to help you out.

Check that your blog is mobile-friendly

According to a recent study by Hitwise, almost 60% of search queries are done on mobile devices. Google serves up websites and blogs that are mobile-friendly on search results first. This will be a total letdown if your website or blog is not responsive to mobile devices.

Keywords that match your readers’ intent

Keyword stuffing (including so many keywords in your content) is a huge no-no in SEO. Today, it’s all about giving the most relevant answer to your customers’ search queries. Best way to do so is to incorporate customer intent when building keywords and use them in your blog in a way that doesn’t feel forced.

As much as possible, focus on one or two long-tail keywords. These are longer, typically question-based keywords that focus on what your customers want to know about your content.

Utilise keywords throughout your blog

Once you’ve decided on the keywords to use, you need to incorporate them into your blog post. SEO best practices recommend including your keywords in the following places:

  • Title tag. Your post’s title is the first step in determining whether your content is relevant or not. It is best to include your keyword/s within the first 60 characters of your title because Google cuts off titles in SERPs (search engine results pages).
  • Headers and subheaders. Apart from style, headings and subheadings have another important role in SEO—and that’s to help Google crawlers determine which part of your content is important.
  • Body. Mention your keywords in your blog copy at a normal cadence and in a reader-friendly way. Don’t overstuff your blog with keywords to avoid getting penalised.
  • URL. One of the first things Google crawls is your URL, so it’s important to include your keywords there. Search engines use this information to find out what your post is all about.
  • Meta description. Your meta description gives readers and search engines more information about the content of your blog. It’s best to use the long-tail keywords for which you want to rank on Google. A meta description used to allow only 160 characters. But now, Google lengthens it to 300 characters to give the searching public more information and to help them figure out if your content is what they’re looking for. So it’s important to optimise your posts with natural keyword inclusion and improving readability.

Internal linking

Every time you write a blog post, strive to other blogs or content within your site. If you’re writing a blog that mentions a topic that you’ve written in the past, link to that post. Or you can also link to any of your webpages or your ebook. This way, Google can easily crawl your webpages and find your most relevant content.

Include image alt texts

We recommend including images in your blog posts to make your content more enjoyable. While, putting your keywords in the alt text of your image does not have a direct effect on your rankings, it does, however, help search engines crawl your images. Google, for instance, uses the image alt text to rank your images in Google Image search results.

Use social media

You may be using social media platforms to connect with potential and current customers. Social media sites are also great avenues to promote your blog posts. Once you’ve created an epic blog post, you have to push it out to your intended audience to gain traffic, and social media is one of the best places to get traffic. Social sharing actually involves careful planning, creativity, resourcefulness and a great deal of analytics. Check out these social media strategies that have worked for us and our clients.

Do you have other optimisation techniques you want to share? Comment below!