Earlier, we showed you four things you can do to make Google love your blogs and rank them high in search results. Now, I’d like to share with you a few other points you can add to your arsenal.
Link building is the backbone of SEO; even with all the changes happening in Google, quality, inbound links are still a huge ranking factor. In fact, according to Moz blog, 20.94% of what ranks in Google is dictated by inbound links.
Inbound links are links that come from other domains going to your website. Now, this bit can be challenging, as it requires some effort on your part. Here are some proven link building strategies:
- Use the Domain Authority (DA) metric in choosing a blog to link from.
DA is a metric developed by Moz, which is essentially a scoring system that tells you how well a particular website or blog will rank in search results. So if you have a website owner or blogger in mind, you want to make sure the site’s DA score is high, as this means Google will give more value to inbound links coming from these sites.
2. Guest post
Guest posting is a powerful link building strategy. If you have friends in the industry who run websites or blogs that could be relevant to your niche, you can reach out to them for content collaboration, interviews or roundup blog posts.
Another way is by looking at people who are mentioning your brand or site in social media. Since they already know you and (hopefully) love you, they would willingly allow you to get relevant links from their sites, blogs or social media posts.
3. Connect with editors and media sites
Building relationships with editors and publications such as HuffPost, The Guardian, Daily Mail or BuzzFeed gives you the opportunity to get your content syndicated across different authority sites. I know, this is not an easy thing to do. Some media sites will just downright reject your content. But once you get through it, the results are awesome! Just make sure your content is really relevant and highly useful.
Don’t forget to link internally! Each time you have to write a blog, always make it a habit to link to other blogs or content WITHIN your site. This way, Google bots can easily crawl your webpages and find your most relevant content.
And while you’re at it, DO check for broken links within your site and fix them right away.
Your content may be super amazing, but Google will not spare it a glance if your site is not easy to navigate in. That being said, you have to consider the following:
- Make your website mobile-friendly. Your site’s desktop version may be working fine, but a poor mobile experience will hurt your ranking in search results. According to Business2Community, Google will soon prioritise a website’s mobile version in ranking its webpages.
- Speed up loading time. The slower your site’s loading time is, the less likely your site will appear in Google’s search results. Ideally, Google wants you to keep your loading time to at least 1.2 to 1.10 seconds. Being a little slower, about 1.17 seconds on average, will already send your site further down in the top 30 of search results. Yikes!
Is your website already running on HTTPS? If not, then this could be one reason your wonderful content still won’t rank in Google. It is best to switch to HTTPS now. To do this, you need to have an SSL certificate installed. SSL, or secure sockets layer certificates, basically tell your site visitors that they can safely browse products or services on your site, purchase and share information with you.
Starting October 17, Google Chrome will show up a “Not Secure” warning when accessing any website that runs over HTTP. That’s like a major turn off for potential clients, right? Also, it’s important to note that Google ranks websites using SSL higher in search results, to encourage site owners to make the web a safe place to navigate in. If you need help in having an SSL certificate installed on your site, let us know so we can help you.
Include other media
Content is (and still) king, but other types of media, like videos, images and audio can give your blogs an extra push. Videos, in particular, will help make your audiences stay longer on your site. Not only will they help increase your rankings but they will also build more backlinks and generate consistent traffic to your site.
So there you have it, the ingredients for making blog posts that Google will love! But more than the page-one rankings, I’d like to emphasise one important thing in writing blogs: first, you need to write blogs YOUR AUDIENCE will love. Woe them first and it will be easier to get some love from Google. This will future-proof your blogs, make you survive the ever-changing Google algos.
If blogging isn’t really your thing and you think it’s taking up too much of your precious time, let us know and we’ll help you with it!
What other blog writing strategies would you like to share?