In the age when shopping-in-pajamas is the ultimate lifestyle, it’s not anymore a question of “Should I have my own ecommerce store?”
The question you should ask is: “How can I make more money out of my ecommerce store?”
Customers are shifting more dollars to online stores and this pushes us to ride the ecommerce wave, or at the most, supplement our brick & mortar stores with a strong online presence. It’s a tough competition out there, and businesses need to deliver a great online experience to turn casual visitors into buyers.
In this blog, we’ll let you in on some winning strategies on how to turn your online store into a mean sales machine.
Create a clear message
To differentiate yourself from your competitors, you need to clearly define what your business is all about. In one sentence, you should be able to convey what your product or service is, what they are for and what your purpose is. Use this one-sentence definition and turn it into a creative headline for your ecommerce store.
Use killer images
Here are a few non-negotiables when it comes to product images:
- Use only high-quality images. Avoid fuzzy, cheap-looking images or photos that are too small.
- Make sure your images are of uniform sizes and styles
- Images should be optimised for both desktop and mobile devices
- Product photos taken from iPhones or other smartphones are okay, as long as they show the different features of your product
- It’s best if you can capture different angles of your product
Irresistible product descriptions
Product descriptions don’t only provide general information about your product. They also need to sell your products and entice your readers to click buy. Whether you’re selling food products, clothing items, rental apartments or electronic devices, the key is to let your customer imagine how amazing it would be to use your product or service.
Here are some tips in creating convincing product descriptions:
- Know your ideal buyer
- Motivate customers with benefits
- Use your brand’s unique voice
- Use influential words
- Break your descriptions down into bullets and short paragraphs
- Optimise for search engines
Make your “Add to cart” button visible
In any website, you should always be able to direct customers to the action you want them to perform. In this case, you’ll want them to add an item to your shopping cart and proceed to buy. Avoid distracting visitors with several options, pop-ups or disclaimers. Clear the clutter in your product pages so your customer’s eyes will be pulled toward your call-to-action, which is your “Add to cart” button.
We recommend to create a persistent shopping cart, which is a cart that helps customers keep track of unpurchased items left in the cart and saves information so that customers can go back to their cart anytime.
Make it easy for customers to checkout
Customers are notorious for abandoning carts mid-shopping. Make sure they follow through with their transaction by letting them checkout easily. We at Brand Shack also recommend allowing shoppers to check out without being required to create an account. It’s best to offer this option so that customers can proceed to completing a transaction quickly.
Make your sale section noticeable
Many shoppers wait to buy a product until it goes on sale (guilty!) So to encourage these discount hunters, you can gather all discounted products on your shop page and line them up neatly in a special section that says something like “On sale items.”
Invest in a chatbot
Chatbots and live chats are becoming popular as shoppers continue to demand customer service to be available exactly when they need them to. They help address customer concerns instantly and usher them down the sales funnel quickly. The last thing a shopper wants is to be calling customer support repeatedly and being greeted by a busy tone.
Use the “sold out” trick
The scarcity principle has always worked wonders for many client ecommerce websites. Customers feel the urge to get a product or service if they know they might not be able to obtain it in the future, at the same time they tend to value things that are rare or hard to secure. You can put a “sold-out” sign on bestselling items or create a banner that says “3 stocks left.”
Leverage user-generated content
Whether it’s an Instagram photo of a customer wearing your item or a simple “Thank you” post, user-generated content can influence more potential shoppers to support your online store and make a purchase. We know asking for customer reviews is no walk in the park. Check out this blog to find out some proven ways to encourage your customers to write you good reviews for your online store.
Ready to kick-off your sales-generating strategy?
We hope these tips can help you attract more shoppers and get you more moolah. If you have other tips to share, comment below!