Not many businesses see the opportunity in creating guest posts, thinking they don’t want to waste time writing content for other websites. Shouldn’t I just use the time and effort to publish my own blogs in my website?
What is Guest Blogging?
Guest blogging or guest posting is writing blog posts or articles to be published in other high authority websites. There are a lot of websites that allow bloggers and business owners to submit original blog posts on topics relevant to their niche. In other cases, the blog writer has a website that is relevant to the blogging website, and so guest posting can be mutually beneficial.
Writing guest posts are really a great way to drive quality traffic to your website and to increase your searchability in Google and other search engines. A guest blogger benefits by posting on sites that promote original and highly relevant articles, and these blogs will expose you to readers who might be actively searching for information.
At the same time, guest posting will also give your website more link juice. Google ranks websites with high-quality links pointing to it. The more relevant and high-authority backlinks you have pointing to your site, the higher you can rank in search engines.
Writing a Guest Post
1. Find a website related to your brand
Is this website relevant to my brand? This is the first question you should ask when deciding on where to publish your guest posts. If you have an ecommerce website selling shoes, your guest blogging efforts shouldn’t be limited only to websites specialising in shoes. You can go reach out to fashion blogs, as long as the readers of the blog fit your target market.
2. Direct people to an outcome
In every guest posting opportunity, make sure you link back to your website or blog. Give careful thought to where you are sending your readers to. While your homepage is nicely done and packed with actionable call-to-actions, it could be completely unrelated. Depending on your goal, funnel people to the right page. Here are some ideas:
- An ebook or any niche-specific giveaway that is related to your topic.
- A landing page of an email registration
- Another post about a closely related topic
3. Be true to your voice.
Guest posting demands more quality. Unlike your own blog posts, this new audience are not familiar with you yet. So this is an opportunity for you to show your brand’s unique voice. Don’t worry about new readers being critical of new content. Your guest posts should reflect the posts on your own website.
4. Create an anchor text strategy
An anchor text is the specific text in your post that you link to. Your choice of anchor text actually matters when it comes to search engine rankings. Once you’ve done keyword research, you will have an idea which keyword phrases you want to rank for based on keyword traffic and competitiveness. So make sure you use the keyword or keyword phrase that will keep bringing you more traffic from Google even several years from now.
5. Follow it up with more guest posts
Don’t just reach out to websites once; you can create follow-up blogs to maintain the valuable relationship you have. And while you’re at it, leverage the popularity of your guest post by mentioning big-shot websites and bloggers in your niche. This will give them a reason to share your posts, retweet or promote your follow-ups.
6. Answer comments
Don’t just create a post and leave it there. Hang around and answer every single comment you get from readers. This is a great way to create a long-term relationship with the new audience that you’re aiming to reach out to. The comments section is a space where you can build your brand and converse with readers.
7. Encourage the website to promote your guest posts
Even when you are only guest posting, you can still make decisions for your brand. For instance, we recommend politely asking the hosts to share your posts on their social media pages. Or if you can, ask them to include your guest post to their email subscribers. Foster a good relationship by offering to do the same—sharing their posts to you own social media channels and email list.
What other guest blogging strategies you want to share? Comment below!