Most business owners are going crazy over Google search rankings, incorporating different SEO tactics to get noticed in search engines. But SEO is made up of multiple puzzle pieces all working together to help your site develop a strong organic presence. One of these pieces is Google My Business.
What exactly is Google My Business?
Google My Business is an essential tool that allows you to manage how your business will appear and perform in Google search engine. This is where customers will find you through apps like Google+, Google Maps, and of course, organic search results whatever device they’re using.
You may be asking, what’s the use of having Google My Business if I already have an efficient SEO system in place? To answer, My Business is essential in gaining local visibility. Think of Google as a directory of sorts, displaying business information like addresses, phone numbers, operating hours, and even photos relating to your business across multiple Google platforms.
When Google sees you have a strong local presence, it will rank you high when a customer searches for a specific product or service within your community.
Setting up a Google My Business Account
- Sign up.
You can use your personal Gmail or Google+ account but it’s best to create a separate account for your business. You can sign in via https://www.google.com/business/ or create a business account.
2. Add your business.
When you’re logged in, type in your business name and address in the search box. Google will generate a list of businesses from your search, and from here, you can choose the business you want to claim. Don’t worry if you can’t find it. You can simply choose “Add your business” and provide the needed details in the form.
You will be asked to choose your business type, whether it’s a storefront, brand or service area.
Google will send you a verification code, which is typically sent via mail (to verify the address your trying to claim). Now, be patient because this may take a week or two. Apart from the code, the postcard will also contain a few instructions on how you can verify your My Business account.
4. Update and manage your business profile.
While waiting for your verification code, you can proceed with profile updates. You can upload your logo, cover image and other photos related to your business, such as storefront photos, photos of your products, photos of your staff, and many others. You can also start linking your website.
Provide contact details and opening hours. Remember to be consistent in your address format. You can also start getting reviews for your business. The reviews are especially helpful in improving your online presence, as well as building your reputation online.
Don’t forget to make occasional updates on your business page so that your customers know you’re still active. Upload new photos, post announcements or share some blog posts. Once or twice a month is fine.
And you’re all set. Google My Business is an amazing tool, but to get the most out of it, you have to make sure your site is in tiptop condition. Create local content (with local keywords and business location) and optimise it. Have your customers provide testimonials for your site and ask them to leave reviews on your business page as well. Make your site and business page awesome.