Snack Proud Website

Amazing, fail-proof snacks, drinks, and curated boxes

Nourishd website mockup on Mac desktop

The Brief

Snack Proud’s unique food products and service offerings had been a tremendous success. Her target customers, however, are always too busy to check out her incredible selections of their own accord. To maximise Snack Proud’s services and products, both existing and potential customers would need to subscribe to Snack Proud’s snack boxes and understand the different options available for them. We aim for this subscription experience to be smooth-sailing, easy, and pleasurable.

To reach out to a wider audience, Ashleigh Whittaker, founder of Snack Proud approached Brand Shack and asked us to build an e-commerce website that will enable her to attractively present her products and services to her target market of large companies and workplaces. The website should showcase Snack Proud’s unique business model, as well as service and product offerings through a nifty, easy-to-use website. The website should also be able to illustrate Snack Proud’s one-of-a-kind ordering process.

The Solution


The solution is to develop an online store that will allow Ashleigh’s customers to purchase food products and services with ease and to select their preferred subscription and delivery arrangements without hassle. 


Our team developed an outline of how the homepage will look like. We want to encourage customers to explore the different services and product offerings by placing call-to-actions in key areas on the home page and throughout the site. We also wanted to provide helpful information about Snack Proud’s business values and objectives so that customers will understand the story and motivations behind the brand.

Mobile Friendly

Our team built a responsive and mobile-friendly website to make it easier for customers to place their orders and browse through Snack Proud’s product and service pages on any device.


Snack Proud mobile website view mockup on iphone
Snack Proud mobile website view mockup on iphone

Improved Searchability

Content creation plays a huge role in ranking websites in search engine results pages, so we created a blog for Snack Proud. Every page was optimised for keywords relevant to the business. Social buttons were included to encourage visitors to browse through Snack Proud’s social media pages and share its products and services in their own accounts.

Project Bundling

When the global pandemic COVID-19 hit, Snack Proud made several tweaks with their current project bundling to better suit current conditions. Brand Shack redesigned the current food product bundles to offer healthy snacks that are most ideal for work-from-home setups. With this step, Snack Proud extends its unique food products to corporates that buy work-from-home packs for their staff, as well as to individuals working from home who wish to have healthier snack selections delivered right to their doorsteps.

The Handover

We want Ashleigh and her team to be able to edit the new website with ease--adding new products, blog posts, and pages. The Brand Shack team provided a series of training videos, an ongoing monthly website care plan, and email support.

Packed website mockup

The Result

Brand Shack designed an appealing website that encapsulates Snack Proud’s business and unique brand identity. Customers can easily navigate around the site, with strategically placed call-to-action buttons that they can see clearly.

Including a “How It Works” page shows how Snack Proud’s services work, as well as how clients can maximise their snacking options.

After launching, the new website experienced a spike in the number of visits and views. Organic page views are consistently high at nearly 40% since going live in April 2018. Product pages are also getting a lot of activity and more users are consistently accessing Snack Proud’s web store.

team discussing over notes posted on wall

Don't believe us?

Check out what Ashleigh has to say

"I contacted Brand Shack to make my Snack Proud website look more professional and implement a good e-commerce store. Haley recommended to use WordPress, which has worked well for us because we can easily manage the store and make basic website changes on our own. The great thing about working with Brand Shack is that they are quick and are very responsive to our needs. A project plan is carefully laid out so you can follow through every stage of the project. You are never left guessing. As soon as we launched the website, we received lots of great feedback about the look and feel of the new website. As our business evolves, we are looking at new changes that support the direction our business is going into."


Ashleigh Whittaker, Owner - Snack Proud

More Case Studies

Lorem ipsum dolor sit amet, illum consequat philosophia nec ne, probo possim albucius eum ea, nam oratio delectus ne.