Very rarely do online shoppers today purchase a product or service without asking a friend or searching online for reviews. Such is the power of social proof; it can provide assurance to the most hesitant shoppers.
According to a research by Power Reviews, 70% of consumers refer to product reviews first before buying a product or service, and almost 63% said that they are more likely to purchase from a website that has reviews and product ratings.
But the real work starts here: getting your customers to give you reviews—and good ones at that.
In this blog, we’d like to share with you some proven ways to encourage your customers to write you good reviews on your ecommerce website.
1. Identify the customers who are likely to give you feedback
If you want to get the results you want, focus on the customers who have recently had a positive experience with your product or service. These are the people who are likely to give you a good review.
Who are these customers? Check your analytics and find out who among them have purchased more than one product/service. Also, determine which of your customers have been ordering the same product/service multiple times.
It also helps to find out those who’ve spent the most on your ecommerce store. These are the customers who have likely gotten a lot of value out of your products or services.
2. Ask for reviews
One of the best ways to professionally ask for reviews is via email. When writing your emails, it’s always a good thing to keep it personalised so your customer feels somehow connected with you.
Try to do away with over-designed email templates. They may look appealing but sometimes customers get intimidated instead of encouraged. It’s better to use a plain text email in a format that feels and looks personal.
3. Follow up after a purchase
Consider sending your Request for Review email a few days after they’ve made a purchase. This is because you’re likely to get a good review if the purchase is still top of mind.
But remember, don’t ask for a review too quickly! If you can, stay away from post-checkout pop-up messages as they may only annoy your customers. Wait for at least a day or two before sending your request.
4. Make it easier for your customers to leave reviews
Let’s face it. Leaving a review is not your customer’s priority. This is why you need to make it easy for them to give you a review. Have an easy-to-use review system on your ecommerce website. Include direct links in your emails and newsletters.
5. Be social (or be everywhere)
While you’ve already got a powerful ecommerce store set up for you, it still pays to be present in different websites, including social media sites and review sites. Being accessible in different social media platforms is one of the best ways to get honest feedback. Have your Facebook, Instagram and Twitter links accessible from your online store so your customers can post their comments and ask questions.
Also, set up profiles in review sites like Yelp, Yellowpages, TrueLocal, StartLocal and many others. Having your presence in these sites can also help you boost search engine visibility.
Even your most satisfied customers need a little push so they can set aside time to write you a good review. Offering small incentives are a great way to encourage them to provide you with feedback and at the same time show your appreciation. You can award discount coupons they can use in their next purchase, or additional points for loyalty programs or an entry for an upcoming raffle or contest.
7. Display your reviews
Show off your raving customers on your ecommerce website! Put your reviews on your homepage or publish specific item reviews on each product page. You can also turn other reviews into testimonials, complete with customer images and information, and include them in your homepage.
Do you have other strategies you want to share with us? Let us know in the comments!