Your website is on the verge of a major change. What used to be a tiny digital space has grown into a thriving business on its own. Isn’t this what we all aim for?
But as your website grows, its got a bigger job to do. This means your web host needs to work extra harder to keep up. The question is, can it still match your website’s growing needs? Or is it holding your business back?
Why it’s not working anymore
Newbie website owners are quick to opt for the cheapest website hosting plan they can find. Most go for a shared hosting plan, which is generally low-cost and easy to use. If you are running a simple website that doesn’t require that many resources, this hosting plan will be a great fit. Basic hosting plans can provide you with everything you need during your website’s baby years.
But once your website has been up and running for a while and you’re starting to receive a large amount of traffic, you may notice that your site is moving slower. Also, it may fall short in the security department (read: SSL certificate).
How do you know if it’s time to upgrade your web hosting?
Website is too slow
Who likes to wait for a page to loads? Research shows that 47% of visitors expect your webpages to load in two seconds. Anything beyond that, people will abandon your website. Your website speed is crucial not just for user experience but also for search engine optimisation.
And it’s not just for desktop browsing. Mobile users demand that your websites load twice as fast on mobile devices.
There can be a number of factors that affect your site’s speed, and many of these are design related (eg. images, videos). But the biggest influence on speed would be your site’s hosting. It could be that your current hosting plan is no longer capable of handling your user traffic. At this point, you may have to consider an upgrade.
Not enough security
Whether you’re running a small business or an online store, you have to make sure to keep your customers’ and visitors’ information safe from cyberthugs. This includes protecting credit card information on payment gateways, personal details provided in your online forms, and any private information that cybercriminals would take advantage of. An upgraded good hosting plan offers advanced security features, providing layers of protection between your customers’ data and hackers, such as security apps, SSL certificates, website scanners and additional authentication processes.
Bad IP reputation
Some servers are flagged for spamming or hosting malware. When this happens, their IP addresses will be blacklisted. If your website happens to be hosted on this server, your IP address will get a bad reputation as well. This will affect your search engine rankings and deliverability of your emails.
You can check your server’s IP reputation using MXLookup to know if it gets blacklisted.
Poor performance during peak times
Sluggish websites get a bad rap from visitors, especially if you’re running a busy ecommerce website. A shared hosting service, as the name implies, serves the needs of other customers sharing the resources with you. This means that, while other hosted websites use up the resources, such as CPU and RAM, you have to stare at your frozen screen until it’s your turn to get the power you need.
If your site’s poor performance is hurting your conversion rates, it’s time to scale up on your hosting plan.
Software/plugins that require bigger bandwidth
You want your site to look amazing and often it involves installing additional software, apps or plugins. Some of these programs, such as videos, games and other downloadable content, may use up a large amount of bandwidth, which can have a negative effect on your site’s speed and performance.
Poor customer support
When your current hosting is acting up and you decide to call for help, is there anyone there to get you out of trouble? If it takes you days or even weeks to get someone to fix your hosting issues, then it’s time to find a web host service that offers reliable 24/7 support.
If you are just starting out with your website, we recommend using SiteGround. If you need a bigger hosting plan, we suggest WP Engine.
If you’re thinking of upgrading or switching to a new hosting plan, let us know and we’ll help you find the one that could serve your business the best.