Email? Is it still worth all the fuzz?
With so many other ways to engage and communicate with customers, many small businesses are forgetting the inbox. And why not? It’s ancient, boring, and not very sexy.
But statistics clearly show that email is alive and kicking. One study showed that we are sending about 74 trillion emails every year. Rates are expected to be even higher in 2017, with about 269 billion emails sent every day. Whoa!
That said, email still remains an effective tool in reaching out to your customers. And now the challenge is how to optimise your emails so you don’t end up being ignored or unsubscribed from. This is where MailChimp can help you.
You may be asking, why not Gmail, Outlook or Yahoo? These email tools are free and easy to set up.
MailChimp is an email marketing tool that allows you to send emails to hundreds or thousands of recipients all at once. It is essentially a tool you can use to create and manage mailing lists and newsletters, as well as automate your email campaigns and collect leads.
MailChimp also offers hassle-free integration with your website or eCommerce platform and is extremely easy to use. There’s no coding involved and you can easily customise your templates. Best of all, there’s a free use option.
Here are some ways you can take advantage of MailChimp for your business.
Provide value to customers
Discount coupons are an awesome way to provide value to your customers, and you can easily customise MailChimp’s email templates to use for your promotional campaigns.
Save on costs
Some email marketing tools can be priced at a premium. But if your business is small, you can choose MailChimp’s free version, which is perfect for businesses that have less than 2,000 subscribers and are sending less than 12,000 emails a month.
Grow your mailing list
Any opportunity to grow your business is worth the time and effort. MailChimp can help you grow your list through easy-to-use and customisable signup forms that can be embedded on your website.
Divide your mailing list
MailChimp also allows you to divide your list according to specific groups so you can easily tailor your email messages to different audiences. For instance, you can create a separate group for customers who haven’t been responsive to your emails for a long time and build a re-engagement campaign targeting this mailing list.
Track email results
Is your email content hitting the mark? MailChimp offers insights on how your campaigns are performing, how many people are opting in or subscribing, how many are opening your emails and how many are unsubscribing.
Want to start your email campaigns in MailChimp and drive great results? Contact us and we’ll help you integrate MailChimp into your own website.