“Create awesome content” – we’ve been getting this advice from digital marketing gurus here and there. If you’re writing blogs regularly and sharing them on social media, then that’s great! But a little variety won’t hurt—in fact, throwing in some different types of content can help pick up momentum, improve your SEO, get you fresh traffic and eventually, drive higher conversion rates.
But before we start, here are a few tips:
- First, don’t get pressured to try everything. Some of these content ideas may not be appropriate for your business, anyway, and it’s fine! Pick one and be awesome at it.
- But don’t be afraid to go out-of-the-box at the same time! You may think, “Oh, this is just too difficult to make,” without even trying. I’ll be sharing some ways to make it easy.
- Plan it. We talked about creating a content calendar in a previous blog post, and so we recommend scheduling these new content in your calendar so you won’t miss it.
Ready to go a little beyond the usual blogs and articles? Let’s get cracking!
There’s just so many ways to go with a video. You can create a video that talks about your products or services, or an office tour, a behind-the-scenes video of how you create your products/service, or a how-to video. If you ran out of ideas, you can even turn a blog post into a video. Over at Brand Shack, we love using the video creation tool called Lumen5, which turns articles into videos (complete with images) that can easily be shared across social media channels. Creating videos on Lumen5 is as easy as dragging-and-dropping, and you can even choose a background music. And the best part—it’s FREE.
Infographics are visual presentations of information. If you have highly informative content that has a lot of numbers and statistics on it, best to turn it into an infographic instead of a regular blog post. This will add more appeal to your content, which even has the potential to be viral as infographics are typically viewed more and shared more. Infographics are a good content choice if you’re heavy on Facebook, Pinterest and Twitter.
You can have your graphic designer create infographics for you. But if you don’t have one and are tight with budget, you can use free infographic design tools available online, like Canva and Piktochart. You can choose from a variety of free graphics or use their amazing templates for free.
You can never go wrong with an awesome image. People love them and they get shared a lot. Your product and service images may be a good way to start, but you have to make them more interesting. The key is to come up with visually stunning images that your audience will want to share. You can also include stock photos from royalty free sites like Unsplash and Pixabay. We have a whole list of websites where you can find free, awesome stock images in this blog. But remember to be nice to the photographers and credit them within your content if you can.
A guide is a longer version of a blog post. The key about creating guides is that your content should be super-duper valuable. It has to be something your customers really, really want. Guides are actually a helpful resource when collecting email addresses (does “Download this awesome guide by entering your email” sound familiar?) They can be presented as a downloadable PDF, which would need to be attractive and readable. You can have your graphic designer put together a great-looking, easy-to-read guide in eBook format or you can create one yourself using Canva.
Writing reviews can help establish your authority in your industry. Engaging your key service providers, developers, manufacturers and other sources can help you gain recognition and at the same time earn respect. Start with the products and services your business is using. Simply share your experiences about them and include why you are recommending them.
There you have it, five different content ideas you can use in your online marketing strategy. But remember that whatever form of content you use, it’s always the idea behind the content that matters. It’s best to have an awesome idea first, and then think of how you want to present this. You can start with these five and then eventually explore other types as you go.
What type of content are you most interested in?