Everybody just loves a great story. We all want to be that blog you eagerly wait in your inbox for or that blog you’ve bookmarked.
So no matter what type of business you have, the goal is to write super amazing blogs—so good your readers just keep coming back for more.
What’s the secret to insanely addictive content?
More than 2 million new blogs are pumped out every day, so you can’t afford to write mediocre blogs. A-list bloggers are awesome at this: they can grab anyone’s attention, pull audiences into their websites and convince them to take action. As a business owner, writing effective blogs is an important skill, as this could be a defining moment for a reader: Am I going to buy? Should I book an appointment now?
The truth is, there is no one-size-fits-all technique. Some blogs are written in a unique voice. Others use visuals. There’s a secret sauce to every great blog. We do, too! So in this blog, we’re going to share with you what we’ve learned from the pro bloggers we follow.
Tip #1: Ask a question
People are naturally drawn to questions. They get readers pumped up about a certain topic. They incite curiosity. Drawing a question in your introductory paragraph could get your readers to move on to the next line.
But the technique is to ask questions that are relevant and will get your readers thinking. Your questions should be meaningful enough and should resonate with your audience. You can put your question in the title or use it start your first paragraph. Here are some ideas:
- Talk about the services you are offering – “How much does an event planner charge?” “What are the best travel destinations for summer?”
- Justify the need for your products/services – “Why should I hire a graphic artist?” “How can a business coach help me with my business?”
- State a statistical fact – “Did you know that Twitter has over 300 million active users per month?”
- Ask reflective questions – “Am I getting the most out of my investment?”
Tip #2: Get personal
Real people crave real connection. Your readers want to feel that they know the person speaking behind the blog. So it helps to write in a conversational tone whether it’s a blog or a newsletter. Personal content gives the reader the impression that the blog is written solely for him, to help solve his problems and improve his current situation. Here are some tips:
- Write in active voice so your readers will understand you better.
- Don’t impress with complicated vocabulary; write simply.
- Address your readers as “you”
- Include white spaces in between paragraphs to command attention from your reader.
- Think of your reader as a real person with a name, an age, a real job/business, and a real problem, not just a random person in a crowd.
Tip #3: Don’t bore your reader.
Some blogs just slow you down, all excitement dissipating on every line. When they don’t find anything interesting from your copy, people will abandon you. Like they say, boredom kills copy.
One important strategy we’ve learned is to plant “seeds of curiosity” all over your blog to keep your readers hooked. The basic premise is to arouse your readers’ curiosity and keep them hanging until you’re finally done explaining your point. People want finality and closure, so you can exploit this natural longing for an ending in your content. “Just as a picture is worth a thousand words, a story can be invaluable and often creates an emotional relationship or bond that keeps your prospect riveted and listening,” Joe Sugarman, the man behind the “seeds of curiosity” theory, said.
These “seeds” may come in the form of phrases planted all over your copy to nudge your readers forward through to the next line, such as:
- “Let us explain this point further.”
- “But wait, there’s more.”
- “Now here’s the most exciting part.”
- “Read on to find out why.”
- “Trust me, it’s easier than it sounds.”
Tip #4: Find your readers’ pain and solve it.
We learn about our customers’ “pains” in their comments and messages on our Facebook page, in their emails, or simply by talking to them. Other ways to find out about your prospects’ problems are forums like Reddit and Quora.
So the best way to hook your readers instantly is to zero in on this problem in your headline, and then present your solution in your body copy. What is the thing they’re struggling with right now? What’s that something they really want but have been finding hard to achieve? What advice do they need from you? It’s important to make your readers feel that you know exactly what they’re going through so they could easily warm up to you and get in the mood to read you.
Tip #5: Simplify – a.k.a. Edit brutally
You may have spent hours crafting a content piece. But pros recommend consuming another hour to trim it until it’s completely unrecognisable. The goal for editing is to come up with a clear, concise and a fantastic article your reader will find addictive—no matter how many words you had to cut or how many sentences you had to shuffle around.
The “less is more” rule applies to writing blogs. We’re not talking about length but sentences with fewer, less complicated words. Shorter sentences are less intimidating, and your readers will also get to the bottom of your blog faster. Consider these tips:
- Save a few words by combining sentences.
- Remove unnecessary words, such as adverbs and some prepositions.
Are you ready?
We know, they all do sound like a lot of work! But hey, you only get out what you put into it. The most successful bloggers have put in tremendous amount of time and effort into their blogs. And the learning continues. Practice and use some of these ideas (or all of them) as often as you can. Don’t worry, your readers will love it!
Any other blogging strategies you can share with us?