We already know how big an effect your website has on your engagement ratings and the quality of conversations about your business. Still, so many businesses are struggling with turning a blah website into one that inspires engagement and conversation, and eventually, boosts conversions.
Sadly, it only takes about 0.05 seconds (50 milliseconds) for people to make ruthless judgments about your website. So to avoid an ugly fate, there are a few tips you can follow to turn things around for your website and make it the engagement dreamboat you’ve been wanting to achieve.
Let’s take a look at some tips in increasing website engagement, shall we?
Design can make or break a website. We know you’ve heard this a thousand times but we couldn’t stress enough the importance of doing design the right way. Here are a few things to focus on when it comes to engaging website design.
If locating your homepage is like finding a needle in the haystack, then you’re risking customer engagement. Always keep your navigational button menus visible instantly to visitors and keep them as simple as possible. Breadcrumbs also help users find their way around your website without getting lost in a sea of pages.
- Contact details
Working with different clients, we found that while contact details are basic, many website owners still don’t provide comprehensive contact details in their websites. With your contact details prominently displayed on your website, customers will get the sense that you are open to have a conversation with them.
- Eliminating clutter
White spaces—they are a crucial design staple for modern websites. Designers leave empty spaces on web pages to ensure better readability and relieve a user’s eyes from stress.
Also, it helps to reduce the amount of texts in your web pages. A punchy tagline, a short engaging text and irresistible call-to-actions are a good formula for creating effective homepages.
- Color and contrast
These elements help direct your visitors to things that matter the most, like call-to-action buttons and sign-up forms.
People land on your webpage because they are looking for expert, trustworthy information about your industry. It’s important that you provide what they want while staying true to your brand voice. Here are some important points to keep in mind:
- Tone – Keeping your tone friendly and conversational will help you engage more visitors.
- Use testimonials – Testimonials and reviews are a great way to earn authenticity without talking too much about yourself and your business
Visual content helps a great deal in creating an engaging and immersive digital environment. Using photos, graphics and videos can help your content pack a lot of punch and create more range. Visitors can have different options for engaging with your website: they can read your copy or watch your videos.
Social media channels are great avenues to engage with your visitors. But just being on social media won’t boost engagement; being active on social media will. Additionally, not all platforms work for the kind of business you have. You need to choose which platform your target audience are most engaged in and create a strategy around it. Don’t forget to share links to your website.
Make use of different communication tools at your disposal to reach out to your customers.
- Email – Sending out newsletters are a great way to engage your customer. But instead of one-way, promotional emails, make sure your newsletter content includes valuable information about your products or services, anything that your audience might find useful. Show them that you care and nurture a positive relationship with them.
- Blogs – Share expert information in your blogs without self-promotion. Work on topics that provide added value and insights to your audience, such as how-to’s, tips and advice, reviews and comparisons and infographics. Aim to solve a problem and answer common questions, and encourage participation by asking your readers to share their comments.
Do you have a proven strategy on how to engage your website audiences? Share us your thoughts!