Anybody here who wants his/her website to be a customer-generating machine? We all do!
When a potential customer visits your website, the first thing they’ll see is your homepage. If you’re looking at your Google Analytics report, you will notice that your homepage collects more traffic than any of your other pages.
Traffic is a good thing. But if you’re seeing a boost in traffic but no conversions, perhaps it’s time to analyze your website—your homepage in particular.
We’ve worked closely with growing businesses looking to attract more customers and so we’d like to share some helpful tips to make your website homepage convert.
Simplify your homepage
We understand that you’d like to include all your products and services, all your testimonials, all your awards and your company history on your homepage. But the more cluttered your homepage looks, the more difficult it is for your visitors to find what they are looking for. So they’d end up searching for another website.
Here are the things you can do to get rid of the clutter:
- Keep your navigation links simple and obvious. Don’t try to be clever and jumble your menus around. Familiar navigation layouts always work best.
- Keep texts minimal so your users can easily scan your page.
- Have a clear call-to-action button
- Choose a colour scheme that makes your text and images easy to look at
Come up with a killer headline
An earlier study reveals that it only takes less than two-tenths of a second to make an impression to an online visitor, and it only takes 2.6 seconds after the first impression for them to decide whether they like you or not.
So your headline should be able to capture your visitor’s attention and keep them on your site longer. The goal is to wow your visitors as soon as they read your headline so they would feel the need to read your products and services. You want to prove to them that they can’t live without you.
Here are a few headline equations that might work for you.
- Business name + what you do + value proposition
- Product + common use + value proposition
- End value – Simply describe to them the value they will get after using your product/service.
Ideally, we want this information to be shown ‘above the fold,’ which is the part of the website that is visible to audiences without the need to scroll down. People will scroll and it’s not a bad thing; we just want to answer your customer’s most important questions to make them decide to take further action.
If you can, focus on one CTA (call-to-action)
Take a few minutes to review your homepage and imagine yourself as an organic visitor looking at your site for the first time. Does the end goal of your homepage easy to understand? Do you find it clear what the homepage wants you to do?
We want our visitors to understand immediately what you want them to do. Do you want them to sign up for your newsletter? Do you want them to do a free trial? Do you want them to download your ebook? Multiple CTA’s might confuse them. And you can’t also expect them to sign up and download and ask for a quote all at the same time.
So it’s best to focus on one CTA or at least highlight that one CTA that is critically important as far as conversions are concerned. A single CTA will help focus your visitor’s attention on that specific action you want them to take.
Use quality images
Images are guaranteed to help increase conversions. While we don’t really recommend padding up your homepage with images (as this could slow down your website’s loading time), we do encourage you to use quality images. Make sure they look professional.
Have a professional photographer take styled photos of your products so you can have your own arsenal of all-original, hi-res images you can use and reuse anytime and for whatever purpose. You can also purchase images from stock photo sites. Or you can download images from royalty-free websites. Some of our favourites include Unsplash and Pixabay. Here’s a list of top 10 sites you can find free images for your website.
Optimise for mobile devices
Make sure your homepage looks good on a mobile device. A Google study reveals that about 40% of people search on a smartphone in an average day to find answers to their queries. If your site takes too long to load and looks ugly on a mobile device, then this could seriously hurt your conversion rates.
Let’s not stop there!
It’s not static; your homepage should constantly evolve (and so does the entire website)! Keep on testing and trying out new things to see if it helps with your conversion rates.
What are your conversion strategies? Share us in the comments below!