It takes one second for users to decide whether they like your website or not. Sadly, websites are always subject to a great deal of snap judgments, and these have an immediate effect on their opinions about your business.
But while most business owners recognise the importance of getting a website up and running, optimising website design for improved user experience (UX) is still something they struggle with. According to a study by the Society of Digital Agencies, poor website design is the weakness of most businesses.
To help you understand today’s website and UX design trends and know which areas to improve on, we’ve compiled 12 recent statistics on web design, UX and website optimisation.
First impressions [on design] last
Web users judge your business’ credibility through your website. It gives them a snapshot of how you operate as a business, how you treat customers and the quality of products and services you offer. So when it comes to design, here are some valuable statistics that you can’t afford to miss.
- 94% of negative feedback on a website is all about design. (The Real Business of Web Design)
- 46% of web customers base their decisions on the credibility of a business on the visual appeal and aesthetics. (The Real Business of Web Design)
- If they have only 15 minutes to go through a piece of content, two-thirds of vistors will rather read something that is beautifully designed than something plain and unattractive. (Adobe)
- Visitors spend 5.94 seconds looking at a website’s main image. (ConversionXL)
- 44% of website visitors will exit a website if they can’t find the contact information or phone number. (KoMarketing)
- 47% of web users check a company’s products or services page first before accessing other pages. (KoMarketing)
- 70% of small business websites lack a Call-to-Action on their homepages. (Curatti)
Speed and responsiveness
If your website still needs to be zoomed or pinched to be viewable, your customer is as good as gone. Today, so much regard is given to responsive website design. This means that your website should be able to adjust on any device it’s being viewed.
Also, a lot of factors influence the loading speed of your website. Images that are too big and broken images slow down the loading time of your website. If you’re missing the mark when it comes to speed, you are failing to bring in new customers.
- Slow-loading websites cost businesses US$2.6 billion in lost sales each year. (Invisionapp)
- 85% of adult users think that a company’s website should look as good or better when viewed on a mobile device than on a desktop. (Invisionapp)
- 39% of people will leave your website if images are not loading or take too long to load. (Adobe)
Most online activities are now done via mobile devices. Is your website designed to look good on a smartphone or a tablet?
- Desktop internet usage has decreased 1% between December 2013 and December 2015. Tablet internet consumption grew by 30% and smartphone internet usage is up by 78%. (comScore)
- Users spend nearly 2 of every 3 minutes of time online on mobile devices. (comScore)
Ready for a website revamp?
A bad-looking website ad ux design can ruin your chances of converting sales. If you love your website, time to give it a much-needed refresh! Let’s have a chat about this.